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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which type of logic is used for complex segmentations in Marketo?

A) Lead Scoring Logic
B) Advanced Smart List Filters
C) Email Delivery Timing
D) Engagement Streams

2. What should be considered when setting up lead routing for multiple regions? (Choose two)

A) Ensuring region-specific data compliance
B) Creating a single global Smart Campaign
C) Regional business rules for lead assignment
D) Consolidating all leads into a single database

3. When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?

A) Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions
B) Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
C) Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
D) Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures

4. Who is typically responsible for approving the overall scope of a Marketo Engage project?

A) IT Administrator
B) Campaign Specialist
C) Marketing Manager
D) Project Sponsor

5. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
B) Configure program tokens for UTM parameters that have been inherited from a parent folder
C) Configure local program tokens to set UTM parameters
D) Configure Program Member Custom Fields to track the UTM parameters
E) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
F) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields

Solutions: