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CMA Category-Manager Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Competency & Analysis | 25% | - Panel Data & Advanced Analytics - POS Data Analytics - Shopper Data & Geo-demographic Analysis |
| Topic 2: Category Assessment & Strategy | 25% | - Root Cause Analysis & Insight Generation - Category Health Measurement - Category Definition, Segmentation & Role |
| Topic 3: Professional Standards & Communication | 10% | - Fact-Based Storytelling & Presentation - Ethics & Legal Implications |
| Topic 4: Business & Supply Chain Knowledge | 15% | - Retailer Economics & Profitability - Supply Chain Principles |
| Topic 5: Tactical Planning & Execution | 25% | - Promotional Strategy & Evaluation - Efficient Assortment Development - Pricing Strategy & Analysis - Space Management & Store Clustering |
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Which of the following KPIs is most critical for resolving on-shelf availability issues in the retail supply chain?
- A. Inventory Turnover
- B. Gross Margin
- C. Order Cycle Time
- D. Fill Rate
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How do planograms support stakeholders across the organization?
- A. They are used by shoppers to find products in stores.
- B. They generate essential data that influences supply chain, shopper experience, and in-store execution.
- C. They are used to determine shelf placement in stores.
- D. They are used by buying teams to place purchase orders.
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What is the primary purpose of slope analysis in pricing strategies?
- A. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
- B. To compare the production costs of different product sizes.
- C. To determine the total revenue generated from all product sizes.
- D. To calculate the profit margin for each product size.
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What does household penetration measure?
- A. The average frequency of purchases made by households in a market.
- B. The percentage of households purchasing a product within a specified period.
- C. The number of new products introduced into a market within a year.
- D. The total revenue generated by a product in a market.
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What are the three steps of Rolfe's Reflective Model for storytelling?
- A. 'Why?', 'How?', and 'What Next?'
- B. 'What If?', 'Why Not?', and 'What's Next?'
- C. 'Who?', 'What Happened?', and 'What Now?'
- D. 'What?', 'So What?', and 'Now What?'
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