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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Suppression Lists
C) Exclusion Lists

2. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Create a data filter that includes the new fields.
B) Create a new data extension with the new fields.
C) Edit the fields in the synchronized data source.

3. A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) SQL Query Activity
B) Data Filter
C) Attribute Group

4. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) Make the call-to-action button that links to the feedback form bigger and with red background
B) Replace call-to-action with interactive Email Form
C) A Salesforce Survey block called in by an AMPscript function.

5. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) List Unsubscribes
B) Journey Builder Sends
C) Publication Lists

Solutions: