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What are the exam requirements?

The Microsoft MB-220 exam is designed for the functional consultants who possess marketing expertise. The intended candidates for this certification test must have the fundamental knowledge of industry terminology, standards, methodologies, common initiatives, and priorities. In addition, the applicants should have some expertise in marketing principles as well as the marketing application’s role in conjunction with the Dynamics 365 suite of applications, including integration with Microsoft 365 and Dynamics 365 apps.

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What Are Skills Covered in Official Exam?

The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:

• Monitoring leads, contacts, and accounts

  This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.

• Marketing emails

  Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.

• Marketing forms and pages

  Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.

• Managing events and webinars

  Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.

• Marketing app configurations

  Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.

• Dynamics 365 customer voice

  The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.

• Segments and lists and their management

  A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.

• Customer journey control

  An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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For more info read reference:

Microsoft learning site

What career prospects are associated with this associate-level certification?

After passing the Microsoft MB-220 exam, you will be several steps towards obtaining the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. The certificate qualifies a professional to apply for a wide range of job roles, including:

• IT Manager
• Software Engineer
• Business Analyst
• IT Site Support Technician
• Enterprise Architect

This is one of the most highly-valued certifications in the IT industry. The specialists with this certificate can get an average salary of between $66,000 and $114,000 per annum.