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What is Marketing Cloud Developer Exam
The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
How can you start study for the Marketing Cloud Developer Certification Exam
Get the best preparation guide For Marketing Cloud Developer Certification Exam
Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Data Management | - Import and segmentation processes - Automation Studio activities |
| API Integration | - Authentication and OAuth flows - REST and SOAP APIs |
| Email and Journey Implementation | - Email Studio configuration and send management - Journey Builder technical implementation |
| Scripting and Personalization | - AMPscript usage in emails and landing pages - Server-Side JavaScript (SSJS) |
| Marketing Cloud Development Fundamentals | - Data extensions and contact model - Marketing Cloud architecture and data model |
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