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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Culture, Organization and Teams | 10% | - Innovation culture - Cross-functional teams - Organizational structures - Leadership and collaboration |
| Topic 2: NPD Strategy | 20% | - Corporate and innovation strategy - Platform strategy - Intellectual property strategy - Strategic alignment and goals - Technology and product strategy |
| Topic 3: Portfolio Management | 10% | - Pipeline governance - Project selection and prioritization - Resource allocation - Portfolio balancing |
| Topic 4: Life Cycle Management | 10% | - Platform and derivative management - End-of-life decisions - Maintenance and improvement - Introduction, growth, maturity, decline |
| Topic 5: Market Research | 10% | - Segmentation and forecasting - Competitive intelligence - Qualitative and quantitative methods - Voice of customer |
| Topic 6: New Products Process | 20% | - Process adaptation and improvement - Concept to launch phases - Stage-gate models - Agile and hybrid approaches |
| Topic 7: Tools and Metrics | 20% | - Design and development methods - Financial and non-financial metrics - Risk assessment tools - Concept generation tools |
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. The creative process of generating and communicating new ideas where and idea is basic element of thought that can be visual, concrete or abstract is termed:
A) Concept development
B) Mind-mapping
C) Ideation
D) Market research
2. According to a study by Robert Cooper and IRI (Industrial Research Institute) of 205 member companies, the most popular tools for managing the NPD portfolio were which of the following?
A) Business strategy and bubble diagrams
B) Financial method and Business strategy
C) Bubble diagrams and checklists
D) Financial method and checklists
3. Secondary research is defined as research executed and published by a market research firm.
A) False
B) True
4. A functional team is best suited for which type of project?
A) A project that demands total commitment from team members
B) Relatively simple product line extensions or improvements
C) Highly complex, requiring strong cross-disciplinary collaboration
D) Product development that is totally new to the company
5. Key elements of Agile new product process includes the scrum, the scrum master, the scrum team, the sprint, the product backlog, and?
A) Product champion
B) Stakeholders
C) Product owner
D) Project manager
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: C |
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