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GCCC Strategic Communication Management Professional Sample Questions:

1. A company has announced an initial public offering, which has resulted in multiple media outlets requesting interviews with the company's CEO. Which action should be taken FIRST before making a recommendation to the CEO?

A) Create a key message document that is aligned with the prospectus.
B) Decline all interviews until the initial public offering has concluded.
C) Consult with company counsel, the underwriters, and the underwriters' counsel.
D) Create a comprehensive Q&A anticipating all potential questions.

2. The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

A) "Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline."
B) "Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool."
C) "Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn."
D) "You will get better return on investment (ROI) by focusing on social media versus other marketing efforts."

3. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) When sharing the speaker's ideas.
B) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
C) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
D) When the speaker pays for mentioning her name on the blog.

4. An effective crisis response strategy begins with:

A) communication to the organization's employees.
B) an explanation to news media outlets.
C) communication to the organization's public.
D) an acknowledgement of the impact of the crisis.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Planning process
B) Business objective
C) Communication strategy
D) Communication tactics

Solutions: