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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Manage bounce processing, spam feedback loops - Set global account and deliverability settings - Configure domain branding and delegation |
| Topic 2: Responsys Personalization Language (RPL) | - Implement dynamic content - Write basic RPL expressions - Debug RPL syntax and logic |
| Topic 3: Responsys Data Model | - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model - Create filters, segment groups, seed groups |
| Topic 4: Creating and Managing Content | - Use assets and templates - Build responsive email and mobile content - Implement personalization with RPL |
| Topic 5: Programs | - Monitor and optimize program performance - Configure triggers, rules, and actions - Design multi-step automation programs |
| Topic 6: Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
| Topic 7: Account Administration | - Monitor account usage and health - Manage user roles and permissions - Configure security and compliance settings |
| Topic 8: Integration: Interact Connect | - Configure Interact Connect integration - Describe Data Gateway setup - Manage data synchronization |
| Topic 9: Multi-Channel Campaigns | - Configure subscription management - Manage cross-channel consistency - Set up email, SMS, and push campaigns |
| Topic 10: Reporting and Analytics | - Access standard reports and dashboards - Create custom reports - Analyze campaign performance metrics |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns. - B. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
Correct Answer: B 🗳️
Your client is interested in using Rapid Retargeter to implementemail campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)
- A. pages that were marked as favorite
- B. products that were purchased
- C. search strings entered into a website more than twice
- D. products added to a shopping cart, where no additional event takes place
- E. products that were browsed/viewed, where no additional event takes place
Correct Answer: C,D,E 🗳️
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How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?
- A. Measure = Single Clicks, Sent Date = 3 days
- B. Measure = Total Clicks, Interval = 3days
- C. Measure = Unique Conversions, Event Date = 3 days
- D. Measure = Responders, Event Date = 3 days
- E. Measure = Responders, Interval = 3 days
Correct Answer: B 🗳️
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. ! assign
- B. <# assign>
- C. /assign/
- D. ?assign?
Correct Answer: B 🗳️
You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?
- A. Create the two separate exports and ensure they both have the Sent value in them.
- B. Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
- C. Create the two separate exports and use the Sent value for one export and the SentX value for the second export.
- D. Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
Correct Answer: C 🗳️
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