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Facebook Certified media buying professional Sample Questions:

1. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
B) Your community manager should add the new employee to their personal Facebook profile.
C) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.
D) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.

2. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) Purchased, Initiated Checkout, Completed Registration, Rated
B) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist
C) App Launched, Initiated Checkout, Purchased, Spend Credits
D) Achieved Level, Purchased, Completed Registration, Viewed Content
E) App Launched, Added Payment Info, Purchased, Completed Tutorial

3. What will determine the results of your campaigns on the Facebook platform?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Auction.
B) Whether you use Facebook Manager or the Fan Page to run ads.
C) Pacing system you set up.
D) Advertiser changes in audience, budget, placement, schedule, and optimization goals.

4. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides global cross-environment coverage.
B) It provides a holistic marketing and measurement at scale
C) It allows me to measure only Instagram attribution
D) It enables you how well your ads works with real people

5. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a maximum bidding price.
B) You should set up a minimum bidding price.
C) You should run an accelerated delivery.
D) You should run a standard delivery.

Solutions: