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Salesforce Certified Pardot Specialist CRT-160 Dumps will include below mentioned topics with Exam focused percentage
- Social Marketing: 7%
- Scoring: 7%
- Administration: 13%
- Pardot Forms: 3%
- Engagement Studio: 7%
- Email Marketing: 7%
- Salesforce Integration: 13%
- Security and Access: 3%
- Lead Management: 15%
- Design and Implement Analytics by Using Azure Data Lake: 7%
- Visitors: 15-20%
- Pardot Campaigns: 5%
- List Management: 3%
- Prospects: 3%
- Landing Pages: 7%
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Consultant-Exam-Guide
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Salesforce CRT-160 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Prospect and Data Management | - Data import and deduplication concepts - Segmentation and list management - Prospect lifecycle management |
| Topic 2: Reporting and Analytics | - Conversion tracking - Campaign reporting - ROI and performance tracking |
| Topic 3: Salesforce Integration | - CRM synchronization - Lead assignment rules |
| Topic 4: Lead Generation | - Forms and form handlers - Landing pages - Tracking and visitor activity |
| Topic 5: Lead Nurturing and Automation | - Engagement Studio - Completion actions - Automation rules |
| Topic 6: Email Marketing | - Email testing and deliverability - Engagement tracking - Email creation and templates |
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