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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - User roles and security - Marketing calendar and workspace |
| Event Management and Budgeting | 15% | - Track marketing budgets and expenses - Manage media plans and rate cards - Set up and manage events/webinars |
| Manage Marketing Contacts, Leads and Segments | 25% | - Lead scoring and qualification - Build static and dynamic segments - Create and manage contacts and leads |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Analytics, Reporting and Integration | 10% | - Integrate with Dynamics CRM - Generate marketing reports and dashboards - Analyze campaign performance |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Question 1
You create an approval request from a template.
What happens to the approval request status after all the approvers respond to the request?
A. it remains the same until manually updated by the requester.
B. It changes to Completed
C. It changes to Reviewed by All.
D. It changes to In Process unless an approver previously set the status.
Question 2
Which two video file formats support markup in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
A. Material Exchange Format (.mxf)
B. Advanced Video Codec High Definition (.avchd)
C. MPEG-4(.mp4)
D. QuickTime (.mov)
Question 3
When can approvers be added to approval requests?
A. at any time after all existing approval requests are completed
B. at any time before any approver has completed the approval request
C. only when creating the approval request
D. when creating the approval request or at any time thereafter
Question 4
A user has a Regular account with the Salesperson role.
You need to ensure that the user can access tear sheets.
What should you do?
A. Change the user type to Media Buyer and assign the Media Buyer role to the user.
B. Assign the Marketing Professional role to the user.
C. Change the user type to Media Buyer and assign the Designer role to the user.
D. Change the user type to Web Portal.
Question 5
What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
A. The rate card is deactivated and cannot be reactivated.
B. The rate card is deactivated, but can be reactivated.
C. The rate card is permanently deleted.
D. The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B,C | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
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