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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Prerequisites for Marketo Certified Expert, MCE Exam
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Marketing automation tools
Basic knowledge of marketing automation.
Analysis and reporting tools
Advertising and marketing of data sources.
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Task management
1 to 2 years of experience in advertising and general marketing
1 year of experience as an advertising and marketing automation professional
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Marketo MCE日本語 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing | - Email creation and personalization - Email deliverability and testing |
| Topic 2: Lead Management | - Lead lifecycle and scoring - Segmentation and smart lists |
| Topic 3: Campaign Management | - Automation flows and scheduling - Smart campaigns and triggers |
| Topic 4: Integrations | - CRM integration (Salesforce, etc.) - API and data sync concepts |
| Topic 5: Analytics and Reporting | - Performance reporting - Attribution and engagement analysis |
| Topic 6: Marketing Automation Fundamentals | - Programs, campaigns, and workspaces - Marketo Engage architecture and core concepts |
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