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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
D) The purchase transaction is attributed to both email campaigns.

2. You are setting up an SFTP gateway to establish the connection between the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
B) Oracle must generate a public/private key pair for the client to establish the secure connection.
C) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the client and the Responsys Platform.
D) The client should send only a public key to Oracle to apply to the SFTP data gateway server.

3. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

4. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A) You can only modify profile lists used for mobile campaigns through Connect uploads.
B) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
C) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
D) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

5. Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?

A) Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
B) You should test all links manually.
C) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D) In Program, you can use the Test tab because it will display any issues with links according to a campaign.

Solutions: