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Salesforce AP-217 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implement | - Select appropriate integration approaches for media-specific contexts - Apply security settings to control data access - Ensure performance outcomes align with defined KPIs and non-functional expectations - Support CI/CD deployment processes - Plan data migration with understanding of the data model |
| Topic 2: Discovery | - Assess business and technical requirements for Media Cloud applications - Outline system flows based on existing business environment - Map use cases to Salesforce Media Cloud components - Determine the technical scope for a statement of work (SOW) - Understand how third-party systems integrate with Media Cloud - Identify relevant non-functional requirements |
| Topic 3: Design | - Set up sharing and permission sets - Create solution flows using ASM capabilities - Align designs with the Media Cloud data model - Apply best practices in solution architecture - Assess reporting needs - Determine deployment strategies within a CI/CD environment - Recommend product model and pricing strategies - Identify integration points |
Salesforce Media Cloud Accredited Professional Sample Questions:
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
- A. Day/Time Targeting
- B. Content Targeting
- C. User's OS Targeting
- D. Geo Targeting
Correct Answer: D 🗳️
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Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?
Choose 2 answers
- A. Contract Line Item
- B. Quote
- C. Media Plan Placement
- D. Ad Creative Size Type
Correct Answer: A,C 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
- A. Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
- B. Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
- C. Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
- D. Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
Correct Answer: B 🗳️
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A CTO of a B2B advertising publishing company asked an Administrator who worked on making the Media Cloud application live, for their help in monitoring the real-time information on system performance and security.
Where can the Administrator find this information?
- A. system.salesforce.com
- B. monitor.salesforce.com
- C. media.salesforce.com
- D. trust.salesforce.com
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers
- A. Which type of marketing automation system is in use?
- B. What are the dimensions for all digital ad formats for the publisher?
- C. Which ad servers does the system need to connect to for campaign booking?
- D. Which types of ad products are included in media plans?
Correct Answer: C,D 🗳️
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