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Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation | - Scoring & Grading
|
| Lead Generation & Management | - Forms & Landing Pages
|
| Administration & Governance | - User Management
|
| Reporting & Analytics | - B2B Marketing Analytics
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Data Management & Integration | - Salesforce CRM Sync
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Which two actions occur when an automation rule is deleted?
Choose 2 answers
- A. Any prospects who matched the rule will be deleted.
- B. Prospects will no longer be able to match the rule.
- C. Actions that have applied to prospects are undone.
- D. The rule will be sent to the recycle bin in paused mode.
Correct Answer: B,D 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?
- A. 2
- B. Unlimited
- C. 5
- D. 1
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
How can a Prospects score be changed?
- A. Segmentation rule
- B. Completion Actions
- C. Manually
- D. Profile
Correct Answer: B,C 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?
- A. Marketing Cloud Account Engagement form
- B. Marketing Cloud Account Engagement landing page without a form
- C. Third party form
- D. Marketing Cloud Account Engagement form handler
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
- A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
- B. The client did not un-pause the completion actions.
- C. Kiosk mode was enabled on the form, so completion actions did not run.
- D. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sureExam members. You can sign-up / login (it's free).
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