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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A) Deactivate the campaign manager's license and assign it to the new user
B) Delete the campaign manager's user and create a new user
C) Transfer the campaign manager's permissions to a new user
D) Disable the campaign manager's user and create a new user

2. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

A) Sends Account Send Summary
B) Email Performance by Attribute
C) Impression Tracking for Triggered Sends
D) Dynamic Content for Triggered Sends

3. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Analytics Builder > Reports > Email Send Report
B) Email Studio > Email > Tracking > Sends
C) Studio > Email > Subscribers > All Subscribers
D) Contact Builder > All Contacts > Email

4. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Goals are created to evaluate journey performance.
B) Goal target statistics are stored in a data extension.
C) Each contact is assigned an individual goal.
D) Goals can act as exit criteria.
E) Contacts are evaluated against the goal after a wait activity.

5. What is Setup Assistant?

A) A dashboard containing key metrics for the business unit
B) Support service allowing the outsourcing of repetitive admin tasks
C) A search within Help and Training limited to configuration documents
D) A prioritized account configuration checklist

Solutions: