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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
B) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
C) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
D) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

2. Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A) Create a segmentation rule based on the Lead Status field value
B) Create an automation rule based on the Lead Status field value
C) Create a completion action based on the Lead Status field value.
D) Create a dynamic list based on the Lead Status field value

3. Which actions can be achieved with completion actions? [Choose three answers]

A) Increment prospect field value
B) Assign to queue
C) Set profile
D) Notify account owner

4. When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A) Segment prospects with free email service providers for initial email sends.
B) Segment internal employees with high scores for initial email sends.
C) Segment cold prospects with a low score to reengage for initial email sends.
D) Segment the best and most active contacts for initial email sends.

5. Can Email Preference Center demand for logging in

A) False
B) True

Solutions: