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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Display Advertising | 15-25% | - Ad Formats - Display Network Strategy - Bidding Strategies - Audience Targeting |
| Topic 2: Measurement and Reporting | 20-30% | - Reporting Tools - Campaign Performance Analysis - Conversion Tracking - Data Interpretation - Google Analytics Integration |
| Topic 3: Optimization | 15-20% | - Performance Diagnosis - Bid Strategy Adjustments - Budget Optimization - A/B Testing |
| Topic 4: Video Advertising | 15-20% | - Video Ad Formats - Bidding and Targeting - YouTube Strategy |
| Topic 5: Search Advertising | 20-30% | - Ad Creation - Bidding and Budgeting - Keyword Matching - Performance Optimization |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Beth has been using the Google Website Optimizer for two weeks and she's reviewing the reports that have been created for her about her website. On one of her statistics Beth notices that the performance bar has been staying grey. What does grey mean for the performance in the Google Website Optimizer?
- A. The variation wasn't performing as well as the original.
- B. The variation is performing at the same level as the original.
- C. The variation wasn't measured.
- D. There is not variation to measure.
Correct Answer: B 🗳️
Which Google AdWords tool should you use, if you want to see every search query that triggered your ad?
- A. Keyword tool
- B. Google Analytics
- C. Search Query Performance Report
- D. Query Search tool
Correct Answer: C 🗳️
Robert is experimenting with the Google Website Optimizer but doesn't understand how the tool works. Which of the following best defines how the Google Website Optimizer works?
- A. The Website Optimizer tool will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
- B. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site.
- C. The Website Optimizer is a paid service where Google will revamp Robert's landing page, several pages, or the entire website (for a fee) to improve the overall effectiveness of the site. Once the site has been modified, Google will show some users the original content, and some users the new content, to determine which version leads the users to take the desired actions on Robert's site.
- D. The Website Optimizer tool will scan Robert's website to see where the users are bouncing, where the users are spending more time, and other statistics about the user activity on Robert's website. With this information he can make adjustments for a better ROI.
Correct Answer: A 🗳️
In Google AdWords there are two places where you can see the information for the Placement Performance Report. The first is through the Reporting tab and the actual Placement Performance report. Where else can you see the information in the Placement Performance Report in Google AdWords?
- A. You can see the details on the Networks tab.
- B. You can see the details on your Keywords tab.
- C. You can have the report emailed to you in .csv format.
- D. You can see the details on your Account Performance Tab.
Correct Answer: A 🗳️
You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?
- A. Only with multiple campaigns can the store use the geographical locations.
- B. Multiple campaigns allow the store to target multiple countries.
- C. Multiple campaigns will reduce the cost per click.
- D. With multiple campaigns in one account you can set different daily budgets.
Correct Answer: D 🗳️
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