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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Check or Wire Transfer
B) Bank transfer
C) Credit card
D) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

2. You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.

3. You have created four ads for your business. When you create multiple Google AdWords ads, how does Google determine which of the four ads to show, when a keyword triggers the ad?

A) The ads are shown in alphabetical order.
B) The ads are shown based on performance.
C) The ads are shown in the order in which they were created.
D) The ads are shown in rotation.

4. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A) You can edit the ads immediately.
B) 21 days
C) 14 days
D) 30 days

5. You have created a report for you and your client, regarding several performance factors. You receive an email asking you to download your report from the Report Center. Your report, as it turns out, is too big for Google to email. What is the maximum size of reports in an email sent through Google?

A) 50MB
B) 2MB
C) 25MB
D) 66MB]

Solutions: