[Jan 05, 2024] Reliable Marketing-Cloud-Account-Engagement-Consultant Exam Tips Test Pdf Exam Material
New 2024 Marketing-Cloud-Account-Engagement-Consultant Test Tutorial (Updated 261 Questions)
NEW QUESTION # 131
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
- A. Administrator
- B. Sales Manager
- C. Marketing
- D. Sales User
Answer: D
NEW QUESTION # 132
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a special campaign to track pricing page views.
- B. Create a form with a Completion Action to send a pricing sheet.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
Answer: D
NEW QUESTION # 133
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
- B. Authentication ensures the company's sending IP will not appear on blocklists.
- C. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- D. Authentication provides legal protection against email abuse complaints.
Answer: C,D
NEW QUESTION # 134
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Salesforce Model
- B. First Touch Model
- C. Even Attribution Model
- D. Last Touch Model
Answer: D
NEW QUESTION # 135
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
Answer: B
NEW QUESTION # 136
LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?
- A. Minimize public lists used in marketing emails.
- B. Create a custom email preference center page.
- C. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
- D. Remove the global opt out link from marketing emails.
Answer: B
NEW QUESTION # 137
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
- A. The date LenoxSoft last compared data between the email provider and Salesforce.
- B. When was the last time a prospect was emailed in their current email provider.
- C. Identify the currently mailable and unmailable prospects in their current email provider.
- D. How many emails a month were sent from the current email provider
Answer: B,C
NEW QUESTION # 138
Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?
- A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
- B. The ability to use existing complex Salesforce lead routing processes
- C. The ability to assign prospects based on specific criteria being met
- D. The ability to assign prospects via automation instead of manually
Answer: C
NEW QUESTION # 139
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Locate the relevant documentation and follow the steps to enable.
- B. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- C. Update your Salesforce connector user permissions
- D. Update your field mappings by going to Admin > Configure Fields
Answer: B
NEW QUESTION # 140
LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?
- A. Use rendering test and send to Test List
- B. Use multivariate test & Review email preview
- C. Use A/B test
- D. Use individual email test
Answer: A
NEW QUESTION # 141
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
- A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
- C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
- D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Answer: B
NEW QUESTION # 142
What access should sales and marketing users have to access embedded analytics dashboards?
- A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
- B. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
- C. The "Analytics View Only Embedded App" permission set license
- D. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
Answer: C
NEW QUESTION # 143
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Lead Score
- B. Einstein Campaign Insights
- C. Marketing Cloud Account Engagement Business Units
- D. Einstein Behavior Scoring
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5
NEW QUESTION # 144
How many scheduled Engagement Programs is it possible to have
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION # 145
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- B. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
- C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- D. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
Answer: A
NEW QUESTION # 146
How are prospect that have started a wait step impacted when an entire engagement program is paused?
- A. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
- B. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
- C. They will NOT continue to progress through the wait step and
once the engagement program is resumed the wait step will start where it left off. - D. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
Answer: D
NEW QUESTION # 147
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 10 minutes
- B. 5 minutes
- C. 1 hour
- D. 2 minutes
Answer: D
NEW QUESTION # 148
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
Answer: A
NEW QUESTION # 149
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
- B. Disable autoresponder emails on this form
- C. Include "Not you?" link to allow visitors to reset the form
- D. PI Enable explicit bot protecting using reCAPTCHA
Answer: A,C,D
NEW QUESTION # 150
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Tell recipients how to opt out of receiving future email from you
- B. Tell recipients where you're located
- C. Don't use deceptive subject lines
- D. Monitor what others are doing on your behalf
- E. Identify the message as an ad
- F. Honor opt-out requests promptly
- G. Don't use false or misleading header information
Answer: A,B,C,D,E,F,G
NEW QUESTION # 151
What is true about A/B testing? [Choose two answers]
- A. You can disable A/B testing before and after email sent.
- B. It is recommended to test at least 5 different elements in your A/B tests.
- C. When you turn off A/B testing you will have to choose which version to keep.
- D. You can only do A/B testing on list emails.
Answer: C,D
NEW QUESTION # 152
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The %%content%% variable tag in the layout template code was missing.
- B. The same layout template on both the form and the landing page was not used.
- C. The form HTML embed code in the layout template code was not used.
- D. The landing page on a browser with the cookies cleared was not tested.
Answer: A
NEW QUESTION # 153
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