Practice on 2022 LATEST AD5-E809 Exam Updated 45 Questions
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Adobe AD5-E809 Exam Syllabus Topics:
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NEW QUESTION 20
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Deactivate the activity and create a new one with only A. B, D experiences.
- B. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
- C. Do nothing. Auto-allocate will do this.
Answer: A
NEW QUESTION 21
A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?
- A. Visitors. Visits. Activity Impressions
- B. Visitors. Visits, Page Views
- C. Visitors. Visits. Hits
Answer: A
NEW QUESTION 22
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
- A. Enable Adobe Analytics for Target to check corresponding activity reports.
- B. Diagnose activity audience qualification using debugging tools.
- C. Validate if goals and settings of the activity are set properly.
- D. Duplicate the activity and delete the first one with an issue.
Answer: B,C
NEW QUESTION 23
A client is viewing an offer level report for an Automated Personalization activity. What does the clock icon indicate before the name of each offer?
- A. The personalization algorithm model is still building.
- B. The personalization algorithm model has timed out.
- C. The personalization algorithm model requires 24 more hours to complete.
Answer: A
NEW QUESTION 24
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- B. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- C. Be less specific with the change: do not list the decrease in the exact number of form fields.
Answer: A
NEW QUESTION 25
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The SPA Visual Experience Composer
- B. The visual Experience Composer
- C. The Form-based Experience Composer
Answer: C
NEW QUESTION 26
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Select the headline. Edit > Text/HTML and change the text color.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Edit the CSS style sheet of the site to add a new class for the headline.
Answer: C
NEW QUESTION 27
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate from Experience panel.
- B. Select Copy in Styles panel.
- C. Select Duplicate and pick Copy Styles.
Answer: B
NEW QUESTION 28
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
- B. To visualize the different combinations and decide which ones to include/exclude in the experiment
- C. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
Answer: C
NEW QUESTION 29
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Average Order Value (AOV)
- B. Custom Scoring
- C. Revenue Per Visitor (RPV)
Answer: C
NEW QUESTION 30
An Adobe Target Business Practitioner wants to create an experience for a voice assistant channel. Which composer should be used for this activity?
- A. Form-based Experience Composer
- B. Visual Experience Composer for assisted channels
- C. Target API Composer
Answer: C
NEW QUESTION 31
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. to minimize risk of biased metric selection
- B. so that "Conversion Rate of Alternative" can be estimated pre-test
- C. because it is not possible to change your primary goal after the test has started
- D. so that "days to complete test" can be estimated pre-test
Answer: A,B
NEW QUESTION 32
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the main requirement is to be able to collect data in real-time
- B. When it is mandatory to have a single source of data
- C. If an Adobe Target "clicked an element" success metric is required
- D. If the existing Adobe Analytics implementation already collects all the required data
Answer: C,D
NEW QUESTION 33
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Template Rules
- B. Experience Versions
- C. Enhanced Composer
Answer: A
NEW QUESTION 34
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase 'SALE" link clicks.
- B. Increase Revenue Per Visitor (RPV).
- C. Increase Thank You pages visited.
Answer: B
NEW QUESTION 35
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. An A/B test using auto-allocate
- B. Automated Personalization
- C. Experience Targeting
Answer: A
NEW QUESTION 36
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
- B. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- C. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
Answer: A
NEW QUESTION 37
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Conversion
- B. It depends on the metrics
- C. Activity Entry
Answer: B
NEW QUESTION 38
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