Real Salesforce Marketing-Cloud-Email-Specialist Exam Questions [Updated 2021]
Marketing-Cloud-Email-Specialist Exam Dumps Pass with Updated 2021 Salesforce Certified Marketing Cloud Email Specialist
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- Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
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- Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Questions type : Multiple choice
- Duration : 90 minutes
- Passing score: 65%
- Language : English
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Number of questions : 60 questions
NEW QUESTION 101
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Standard Workflow Approval
- B. Preview Tab
- C. Two-Step Workflow Approval
- D. Content Detective
Answer: B
NEW QUESTION 102
A marketer send an email to a send able data extension that contains a customer _ id fields with a numeric of data type that relates to the subscribers key and the all subscribers list as a send relationshipWhich two statements are correct about the emails send behavior for any subscribers who currently does not exist on the all subscribers list? Choose two answers
- A. the primary key and demographic data will be added to the all subscriber list
- B. the email address and the subscribers key
- C. the subscriber will be added to the all subscribers list with a status of active.
- D. if thecustomer id filled does not exist on all subscribers list the email send will be fail
Answer: B,C
NEW QUESTION 103
Which three content blocks do you need to create using AMPscript to enable personalization?
- A. Full Name, Introduction, Conclusion
- B. Greeting, Introduction, Conclusion
- C. First Name, Introduction, Conclusion
- D. Greeting, First Name, Last Name
Answer: B
NEW QUESTION 104
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create a Free Form content block.
- B. Create an Image content block.
- C. Create a Text content block.
- D. Create an HTML content block.
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION 105
What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)
- A. Birthday Email Playbook
- B. Welcome Series Playbook
- C. Customer Anniversary Email Playbook
- D. Marketing Playbook
Answer: A,B,C
NEW QUESTION 106
A marketer would like to automate a weekly email campaign using Automation Studio. The marketer needs to preconfigure the email so a colleague can set up the automation at a later date. How should the customer prepare this email for sending?
- A. Send Preview
- B. Test Send
- C. Guided Send
- D. Send Email
Answer: D
NEW QUESTION 107
NTO using three different email as a part of seasonal campaign and would like to compare the open entry through rates across the emails. Which feature will enable this?
- A. compare emails send on the tracking page
- B. email send report
- C. email comparison report.
- D. include measures within the filter
Answer: B
NEW QUESTION 108
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. encrypted ftp
- B. data loader
- C. enhance ftp
- D. file transfer
Answer: C
NEW QUESTION 109
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- B. Create an API-driven process to put the data directly into the data extension when any data is changed.
- C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- D. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
Answer: A
NEW QUESTION 110
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
- A. Filtered Group
- B. Data Filter
- C. Filter Activity
- D. SQL Query
Answer: C
NEW QUESTION 111
When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)
- A. Text buttons receive more clicks than graphics
- B. A call to action below the fold performs best
- C. A callto action can be text or an image based button
- D. A call to action should be direct and action-oriented
Answer: A,B
NEW QUESTION 112
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Updating an email to reflect changes made in its template can be done in the email properties
- B. Changes to a template cannot be made once it is saved in the application
- C. A template does not automatically affect emails created from that template
- D. Changes to a template are automatically inherited in emails built from that template
Answer: B,C
NEW QUESTION 113
An event marketing team is setting a campaign to message customers who register for an event. The registration data is being gathered in another system and it will be passed over to marketing cloud dealing and updates made to the costumers registration information will be reflected in the same file how should the import of... registration data be configured
- A. to report activity to add new records into the data extension
- B. use the import wizard to add new record into data extension
- C. use the import wizard to overwrite the records in the data extension.
- D. use the import activity to overwrite to records in the data extension
Answer: D
NEW QUESTION 114
Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)
- A. Plan for content to be used cross-channel, eliminating duplicates.
- B. Optimize the way content is stored with a naming convention.
- C. Import all content up front, rather than piece by piece.
- D. Create folders for each type of uploaded content.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION 115
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
- A. Your unsubscribe mechanism must be operational for at least 20 days.
- B. You must process an unsubscribe request within 20 days.
- C. Your unsubscribe mechanism must be operational for at least 30 days.
- D. you must process an unsubscribe request within 10 days.
Answer: C,D
NEW QUESTION 116
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
- A. Change the file format from "comma separated value" to "tab delimited."
- B. Ensure the name of the file in the Import Activity matches the file name on the FTP.
- C. Use the Import Wizard to point to rename the file on the FTP.
- D. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
Answer: B,D
NEW QUESTION 117
How do you access the Email Application in the Exact Target IMH? (Choose 2)
- A. Click Campaigns and Reports
- B. Access the Email Application through the Exact Target Marketing Cloud Drop Down.
- C. Click Email.
- D. Click the App Selector in Exact Target.
Answer: B,C
NEW QUESTION 118
What tool is recommended to render personalization strings, AMPscript, and dynamic content in an email message before sending it to a subscriber?
- A. List Detective
- B. Test Send
- C. Send Flow
- D. Preview and test
Answer: D
NEW QUESTION 119
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
- A. Templates provide the ability to create email messages using content blocks.
- B. Emails can be formatted for desktop and mobile without extra coding.
- C. HTML developers are needed to build templates, but not emails.
- D. One template can only be used for one email, maintaining brand standards.
Answer: A,B
NEW QUESTION 120
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
- A. Create and share a new folder for the assets in Content Builder.
- B. Individually share each asset with the other business unit in Content Builder.
- C. Move the content into the Shared Content folder in Content Builder.
- D. Switch to Classic Content to move the assets into the Shared Content folder.
Answer: A
NEW QUESTION 121
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Group Refresh
- B. Engagement Split
- C. SQL Query Activity
- D. Email Send Report
Answer: B
NEW QUESTION 122
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?
- A. A scheduled automation to occur every 15 minutes to ensure the data is current.
- B. A scheduled automation to import a nightly file of updated or changed records.
- C. A file drop automation to execute an import every time a record is updated or added.
- D. A scheduled automation to import a file containing all of their subscribers.
Answer: B
NEW QUESTION 123
Which combination of audiences can be selected in the recipient section for a specific Send?
- A. Lists and Data Extensions
- B. Listsand Audiences
- C. Lists or Data Extensions
- D. Contacts or Audiences
Answer: C
NEW QUESTION 124
What is a purpose of marking an attribute as hidden?
- A. The attribute is not available to subscribers on the Profile Center
- B. The attribute is not available to other users in the account
- C. The attribute is not available to store data
- D. The attribute is not available for CAN-SPAM compliance
Answer: A
NEW QUESTION 125
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