Valid MCE-Con-201 Practice Test Dumps with 100% Passing Guarantee [Mar-2026]
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NEW QUESTION # 15
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization?
- A. All of the above
- B. Use the most recently updated record
- C. Use Marketing Cloud Account Engagement's value
- D. Use Salesforce's value
Answer: A
NEW QUESTION # 16
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run completion Action on form Request a demo with action assign to user
- C. Run an automation rule to assign based on the « Request demo » Submission & prospect status field
- D. Run completion Action on form Request a demo with action notify Admin
Answer: C
NEW QUESTION # 17
LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.
Which two reasons could explain why this happened?
Choose 2 answers
- A. The leads have been reassigned to a user who does not exist in that BU.
- B. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
- C. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
- D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
Answer: B,C
NEW QUESTION # 18
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects are opted out of the list used on the operational list email send.
- B. The prospects were set to "false" for opted out and set to "true" for do not email.
- C. The prospects were on a suppression list used on the operational list email send.
- D. The prospects were set to "true" for opted out and set to "false" for do not email.
Answer: B
NEW QUESTION # 19
LenoxSoft has a grading profile for business units in both United States and Canad a. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft must add prospect to a dynamic list
- C. LenoxSoft added location based criteria
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Answer: D
NEW QUESTION # 20
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Enable custom field creation via the Salesforce Connector.
- B. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
- D. Manually create and map custom fields in Marketing Cloud Account Engagement.
Answer: D
NEW QUESTION # 21
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
- C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- D. For all prospects who have already matched, no new actions will be applied.
Answer: D
NEW QUESTION # 22
Is it possible to split Dynamic Lists into more than two Static Lists?
- A. True
- B. False
Answer: A
NEW QUESTION # 23
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
- A. Automation rule
- B. Completion action
- C. Custom redirect
- D. Page action
Answer: D
NEW QUESTION # 24
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain that is not specific to any given region or country and apply it to the assets used
- B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- C. Multiple tracker domains within each BU that are country specific. Apply country relative tracker
- D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the
Answer: C
NEW QUESTION # 25
LenoxSoft recently enabled Marketing Cloud Account Engagement Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?
- A. Last Touch Model
- B. Even Attribution Model
- C. Salesforce Model
- D. First Touch Model
Answer: A
NEW QUESTION # 26
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
- B. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- D. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
Answer: C
NEW QUESTION # 27
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Enable visitor filters for all customers so opens are not tracked.
- B. Disable open tracking within account settings.
- C. Only send emails to prospects who do not use Apple Mail.
- D. A Use the Open Rules Audit to remove opens as criteria in their automations.
Answer: D
NEW QUESTION # 28
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two
- A. Marketing Cloud Account Engagement will give you content ideas for each landing page.
- B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
- C. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
- D. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
Answer: B
NEW QUESTION # 29
Which are true about Marketing Cloud Account Engagement Recycle Bin
- A. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
- B. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
- C. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
- D. Items in the recycle bin don't count toward usage limits
- E. Tags are deleted permanently and don't appear in the recycle bin
- F. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
- G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
Answer: C,D,E,F,G
NEW QUESTION # 30
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a form with a Completion Action to send a pricing sheet.
- B. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a special campaign to track pricing page views.
Answer: B
NEW QUESTION # 31
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Marketing Cloud Account Engagement Business Units
- B. Einstein Lead Score
- C. Einstein Campaign Insights
- D. Einstein Behavior Scoring
Answer: C
NEW QUESTION # 32
While creating Layout Templates it is possible to Import Layout from certain URL
- A. True
- B. False
Answer: A
NEW QUESTION # 33
Monthly cost of Salesforce Engage is
- A. 50$
- B. 100$
- C. 15$
- D. It's always free
Answer: A
NEW QUESTION # 34
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Automation rule based on the form submission
- B. Segmentation rule based on the form submission
- C. Completion action on the form submission
- D. Dynamic list based on the form submission
Answer: C
NEW QUESTION # 35
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
- A. There are no restrictions about that
- B. One
- C. Many, but only Salesforce
- D. One each type
Answer: B
NEW QUESTION # 36
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User
- A. True
- B. False
Answer: A
NEW QUESTION # 37
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is sent to the recycle bin
- B. The prospect is unassigned from its user
- C. The prospect is marked as opted out
- D. The prospect is marked as do not email
Answer: A
NEW QUESTION # 38
What factors are involved in determining email deliverability?
- A. Sender ID
- B. Whitelist
- C. CAN-SPAM
- D. Sender Policy Framework (SPF)
- E. Domain Keys
Answer: C,D,E
NEW QUESTION # 39
What is available to choose within Repeat Rule
- A. Repetition Order
- B. Certain Prospects
- C. Days before eligible to repeat rule
- D. Limit rule matches
Answer: C,D
NEW QUESTION # 40
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