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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Integration and Management | 25% | - Sitemap configuration - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution |
| Topic 2: Setup and Administration | 20% | - Compliance and data governance - Account and workspace configuration - User roles and permissions |
| Topic 3: Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Content creation and personalization rules - Audience builder and segmentation logic |
| Topic 4: Interaction Studio Fundamentals | 20% | - Core capabilities and use cases - Solution overview and architecture - Platform navigation and interface |
| Topic 5: Journey Design, Activation and Analytics | 15% | - Customer journey design - Reporting, analytics and optimization - Campaign activation and delivery |
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
ETL feeds must follow explicit specifications and requires which type of file format?
A. Binary
B. JSON
C. TextDocs
D. CSV
Question 2
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A. Catalog items
B. Einstein Decision
C. Promotion
D. Einstein recipes
Question 3
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use engagement compare functionality to see the differences in key metrics and behaviours
B. Use a segment to setup a filter, then use the filter in campaign statistics
C. Use a segment to set a global goal
D. Use a segment to specify certain actions, which can be set as the goal for a campaign
Question 4
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
A. Collaborative Filtering
B. Trending
C. Co Browser
D. Similar Items
Question 5
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae's in-the-moment intent, across channels?
A. 30 Seconds
B. 30 milliseconds
C. 1 second
D. 1 minutes
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: B |
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