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NEW QUESTION 26
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Data-in, understand, engage, data-out, analyse
- B. Identify, understand, decide, act, analyse
- C. Know, understand, personalise, engage, analyse
- D. Profile, insight, understand, act, analyse
Answer: B
NEW QUESTION 27
Which user attribute data types are supported in the identity system?
- A. Multistring
- B. String
- C. String and Multistring
- D. String and integer
Answer: B
NEW QUESTION 28
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword and author?
- A. Channel
- B. Directory
- C. Dimensions
- D. Catalog
Answer: C
NEW QUESTION 29
What two features of interaction studio have functionality to perform an A/B testing?
- A. Segments
- B. Templates
- C. Recipes
- D. Campaigns
Answer: A,D
NEW QUESTION 30
How often is the Event Stream report refreshed?
- A. Every 30 Minutes
- B. Every Day
- C. Every hour
- D. Every 15 Seconds
Answer: B
NEW QUESTION 31
What is the best practice naming convention for attributes?
- A. Lower_snake_case
- B. Upper_snake_case
- C. UpperCamelCase
- D. lowerCamelCase
Answer: C
NEW QUESTION 32
What three components are defined by the developer in the Sitemap?
- A. Events
- B. Page Types
- C. Promotions
- D. Content Zones
- E. Campaigns
Answer: A,B,D
NEW QUESTION 33
What are the components of an interaction studio web campaign? [check]
- A. Affinity, infobard and attribution window
- B. Configured recipe, visitor profile, and content window
- C. Experience, template, and content Zone
- D. Email capture, homepage, and product requisite
Answer: C
NEW QUESTION 34
How does IS define web template?
- A. A google Chrome Extension
- B. An area on your site that a developer has configured.
- C. The events and behavior of what will be captured on the websites
- D. A repeatable framework used to create a web campaign
Answer: D
NEW QUESTION 35
Which three components of a recipe are optional when configuring a new algorithm?
- A. Exclusions
- B. Decisions
- C. Variation
- D. Boosters
- E. Ingredients
Answer: A,C,D
NEW QUESTION 36
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS users third party software to match anonymous and knows identifies
- D. IS uses probability matching to determine if two or more profiles represent for user identity
Answer: C
NEW QUESTION 37
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. CSV
- C. JSON
- D. XML
Answer: A,C
NEW QUESTION 38
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
- A. Third party segment
- B. Location-based segment
- C. A/B test segment
- D. Control group segment
Answer: D
NEW QUESTION 39
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Ingredient
- B. Variation
- C. Booster
- D. Exclusion
Answer: B
NEW QUESTION 40
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Visitor behaviour report
- B. Referring sources report
- C. Goal comparison report
- D. Goal completion report
Answer: C
NEW QUESTION 41
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Product ETL
- B. Manual segment ETL
- C. Transaction ETL
- D. External email campaign events ETL
Answer: D
NEW QUESTION 42
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