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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Rapid time to value, based on pre-integration and common marketing constructs.
B) Recognized best of breed customer interaction platform.
C) Recognized best of breed web analytics and 1:1 marketing.
D) Support for social networks, affiliates, and content aggregators.

2. What are Smarter Commerce 'Market' offerings focused on?

A) Customer buying patterns.
B) Visibility and optimization in the supply chain.
C) is a buy online, pick-up in the store (BOPIS).
D) Personalized customer engagements across multiple touch-points.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Decisioning
B) Integrated Operations
C) Awareness
D) Execution

4. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?

A) ILOG Optimization
B) Cognos
C) WebSphere Commerce
D) Unica

5. Which Smarter Commerce capability is focused on best determining location of facilities, assignment of stores, managing seasonality, and carbon foot printing?

A) Merchandise allocation.
B) Network optimization.
C) Transportation optimization.
D) Replenishment optimization.

Solutions: