Salesforce Marketing-Cloud-Consultant Exam Dumps - PDF Questions and Testing Engine
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Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Salesforce Marketing-Cloud-Consultant Exam Reference
What is the duration of the Marketing-Cloud-Consultant Exam
- Format: Multiple choices, multiple answers
- Number of Questions: 60
- Passing Score: 67%
- Length of Examination: 105 minutes
NEW QUESTION 114
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- C. Report activity that generates recent send summary report -> Report delivered directly to FTP
- D. Extract activity of tracking extracts that combines data into required file -> Transfer activity
Answer: D
NEW QUESTION 115
A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a
"Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will a lookup table is needed for a dynamic From Name?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Is the purpose of these emails for acquisition or retention or transactional?
- D. Will "Version" values/meanings change, precluding reusable AMPscript?
Answer: A,C
NEW QUESTION 116
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed theprevious week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Mondayat noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. File Transfer > Import File > Filter > Wait > SendEmail > SQL Query > Wait > Data Extract > File Transfer
Answer: A
NEW QUESTION 117
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 118
How are Publication Lists used?
- A. To manage subscribers in guided and triggered email sends
- B. To send communication to all subscribers, regardless of opt-in status
- C. To allow subscribers to opt-down/out instead of unsubscribing from all
- D. To built dynamic content rules by subscriber type
Answer: C
NEW QUESTION 119
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. Unsubscribes should be synchronized between senders.
Answer: B
NEW QUESTION 120
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
- B. Use Query Activities to create a Sendable Synchronized Data Extension.
- C. Use Data Filters to segment data to output a Sendable Data Extension
- D. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
Answer: A,D
NEW QUESTION 121
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. SQL
- C. SSJS
- D. AMPscript
Answer: D
Explanation:
AMPscript can simply and efficiently handle inline personalization or simple IF ELSE statements. Dynamic content is a set of predefined content elements that are displayed based on the value a specific recipient bears in a specific field / attribute AMPscript Lookup rows fetch dynamically content from a data extension based on the attribute that serves as the key value.
NEW QUESTION 122
What is the capability of the Import within Contact Builder? (Choose two.)
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
Explanation:
A data source cannot be a data filter so answer A is not right.
NEW QUESTION 123
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Content Creator
- C. Administrator
- D. Data Manager
Answer: A,B
NEW QUESTION 124
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. Unsubscribes should be synchronized between senders.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 125
As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practices for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 126
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Subscriber Keys
- C. Send Logging
- D. Profile Center
Answer: A
NEW QUESTION 127
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Subscriber-specific From Name
- B. Define a Sender Profile
- C. Define custom Reply Mail Management
- D. Define a Delivery Profile
Answer: B,D
NEW QUESTION 128
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. Scheduled Starting Source
- B. %%BASEFILENAME_FROM_FILEDROP%%
- C. %%BASEFILENAME_FROM_TRIGGER%%
- D. File Drop Starting Source
Answer: C,D
NEW QUESTION 129
Tracking Alias question:
- A. Differentiate clicking email
- B. Email Conversion Tracking
- C. Same URL
- D. Can be found in some reports
Answer: A,B,C,D
NEW QUESTION 130
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Data extension with double opt-in status defined
- D. Send Email Activity with a link to a subscription center
Answer: B,C
NEW QUESTION 131
What is the skill set you need to build emails with dynamic content?
- A. Ampscript
- B. HTML
- C. CSS
- D. SSJS
Answer: A
NEW QUESTION 132
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
Answer: A,C
NEW QUESTION 133
A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.
How would the consultant ensure that this requirement is met?
- A. Check the Scope by User box in Marketing Cloud.
- B. Ensure that the User has the correct profile in Marketing Cloud.
- C. Ensure that the User is assigned as System Administrator in Sales Cloud.
- D. Create a User in Sales Cloud with a System Administrator Profile.
Answer: A
NEW QUESTION 134
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Configure Contact Builder to automatically generate a unique subscriber key.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: B,C
NEW QUESTION 135
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